1.0 - Introduction: Direct-to-Consumer Boot Camp

1.1 - The Good, the Bad, and the Ugly of American DTC Prescription Advertising

1.2 -Marketing Medicines to the Canadian Public: A History

1.3 - Tactical Innovations in Canadian DTC

1.4 - Case Study: A Successful Awareness Campaign

1.5 - Case Study: Marketing Botox in the U.S. and Canada

1.6 - Case Study: Medical Device Marketing and Digital DTC

1.7 - Conclusion Quiz


2.0 - Introduction: Canadian Regulatory Context of DTC

2.1 - DTC Challenges and Controversies: The American Experience

2.2 - Canadian Legal Exposure and Framework

2.3 - Working with Influencers

2.4 - Producing Quality Consumer Health Information

2.5 - The Role of Regulatory Bodies in Canada (ASC)

2.6 - The Role of Regulatory Bodies in Canada (PAAB)

2.7 - Designing your DTC Campaigns

2.8 - Conclusion Quiz


3.0 - Introduction: Available Canadian DTC Advertising Strategies

3.1 - Overview on Fundamentals of Digital Advertising in Healthcare Marketing

3.2 - Case Study: Using Targeted Digital Strategies to Build a Base

3.3 - Direct to Consumer Advertising in Canadian Pharmaceutical Marketing

3.4 - Conclusion Quiz


DTC Live Seminar