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2012 CONGRESS
National Pharmaceutical Congress VI
March 28, 2012 - Toscana Conference Centre
Introductory Remarks
Helen Kalra
Associate Managing Partner, The Pangaea Group
The Canadian Pharmaceutical Industry in 12 Minutes or Less
Russell Williams
President, Rx&D
Top 10 Things Keeping Biotech Awake at Night
Peter Brenders
President & CEO, BIOTECanada
Movement of Pharmaceuticals from Warehouse to Patient: Who Cares?
Greg Gauthier
President, CPDN
Strategies for Success: What Makes a Winning Dermatological Product
Dr. Stuart Maddin
Oxford Debate
Moderator: Dr. Shafiq Qaadri, MPP
For the affirmative: Andrew Senior, Target Pharma Marketing
For the negative: Jill Donahue, Excellerate Rebuttals
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Resolved: This house believes there is no room in healthcare for partnerships between industry and academia or industry and healthcare providers
Nutritional Break, Networking
Moderator Introduction
Ian Johnson
Principal, Commercial Effectiveness Services, IMS Brogan
Filling the Product Gap: Current Strategies for In-Licensing and Acquisition
Jeff Doan
Vice-President Business Development, Nycomed: A Takeda Company
Success in Market Access: Chance or Choice
Dominique Gilbert
Director, Market Access & Health Outcomes, Lundbeck Canada Inc.
Fighting For Their Lives...Literally: The Case of the Rare Disease Patient
John Haslam
Country Manager, Alexion Pharmaceuticals
Death of a Salesman?
Robin Hunter
Vice-President, Critical Care, Leo Pharma Inc.
Audience Interaction
Workshop: The Effective Use of Mission Statements in Healthcare
Mark McElwain
Vice-President Account Services, kbs&p
Moderator Introduction
Mitch Shannon
Chronicle Companies
The Power of One in Specialty Pharma Marketing
Wendy Adams
General Manager, Galderma Canada Inc.
The State of Personalized Medicine in 2012:
Challenges and Opportunities for Pharma Marketers
Richard Fajzel
General Manager, Oncology Business Unit, Pfizer Canada Inc.
Using Social Media (Twitter, Facebook, YouTube) in Drug Advertising
Eileen McMahon
Co-Chair Drug Regulatory Group, Torys LLP (Toronto, New York, Calgary)
Nine Characteristics of Success in Life Sciences
Kevin Leshuk
General Manager, Celgene Inc.
Audience Interaction
Canadian Healthcare Marketing Hall of Fame Reception
followed by
Canadian Healthcare Marketing Hall of Fame Gala Luncheon
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